go-ESI goes far beyond a typical partnership for the first two phases of North American market entry (initial customers and Go-To-Market roll out), we become an integral part of your company. Our objective is to deliver these results within two years of the start of our relationship. go-ESI does not want customers for life, we want references for life. Our objective is simple: make your business successful in North America.
The go-ESI Methodology
go-ESI is not looking for a “customer for life”, but instead a “reference for life”, our objective is to finish our day-to-day business relationship within two years.
Gary is a Technology Executive with extensive and diversified international experience in high-tech marketing, sales, business development, P&L and general management. Gary is an evangelist and visionary with the proven ability to increase market share, profitability, and shareholder value by bringing creative and innovative business solutions from genesis to fruition within budget and time constraints. Gary possesses an extensive understanding of the global enterprise software industry and has relevant experience in many cultures and countries. Gary’s software industry experience includes sales leadership, general management, product management and field marketing. Gary has worked for large enterprise vendors and startups in the US, Europe and Israel, including New Dimension Software, BMC Software and Panda Security. Gary has a strong track record working with the Enterprise and Security software industry analyst groups. He is fluent in English and Hebrew.
Operations + Sales Lead
Steve has extensive entrepreneurial, executive management, and consultative sales experience with IBM, BMC, Safenet, VeriCenter, Mezeo, Armor Defense (formerly FireHost), and Risinger & Co. This experience provides companies entering North America with the power of a seasoned CEO on a fractional basis. Steve’s no nonsense approach helps organizations focus on what matters most for successful entry and growth; including: operations, funding, sales strategy, and 90-day execution paths. He is highly motivated, enthusiastic, and goal-oriented professional with a strong track record in improving and managing start-up and existing business activities worldwide.
Susan Allen Farrell
Sales+ Marketing Lead
The first decade of Susan’s career focused on senior account management for Ogilvy & Mather and Fogarty & Klein (The Company of Others); providing strategic direction and account support for software and hardware technology, biotechnology, and business-to-consumer companies including Compaq, BusinessLand, ComputerCraft, and The Woodlands residential and commercial developments. Then, Susan spent years in senior and executive marketing and sales leadership for international technology companies including: Petroleum Information (IHS Energy), Halliburton/Landmark Graphics, Silicon Graphics (SGI), Paradigm Geophysical, NEON Systems, and Pageflex. She has also served on many boards including the American Marketing Association – Houston Chapter, IABC, and American Advertising Federation – Houston Chapter, and Operation Rainbow. Susan has received more than 50 marketing awards of excellence, based on results.
Jeff, a solutions-driven professional with 20 years of progressive sales and marketing, embodies extensive customer experience in Information Technology. Jeff’s experience comes from a plethora of companies including Hitachi Data Systems, BMC Software, and Serena Software. The continual leadership positions received led Jeff to attain impeccable strategic planning, a strong understanding of International Marketing, partner marketing and management, analyst relations, event planning and execution, and sales enablement. Jeff constantly strengthens the relationships with clientele and does so in an encouraging energy, ultimately fostering a positive atmosphere to work with. At go-ESI, Jeff is the lead of go-ESI’s Marketing Services, where he uses his leadership talent to steer his team into a successfully profitable result.
Director of Finance and Operations
Tomer joined go-ESI in 2013 and is responsible for all accounting, human resources, billing, payroll and operations. A natural entrepreneur, Tomer brings dedication, vitality and professionalism to his work and excels in organizational skills and relationship building. Tomer holds a Bachelor’s Degree in Business Administration from Sam Houston State University and is currently pursuing an MBA at the University of Houston-Downtown. He is fluent in both English and Hebrew.
Don is a proven Sales and Operations executive with broad International and Domestic US experience. He has a clear understanding of how to run a US based business in various global markets with eye on the local customs and environment. Don has a strong track record of rebuilding “broken” sales organizations to allow them to achieve record results. Over the past 30 plus years, Don has managed Sales organizations at IBM, BMC Software, and a number of smaller technology and consulting companies. At go-ESI, Don plays a major role as an executive advisor for both go-ESI and go-ESI’s clients.