Startup Marketing Services

Startups need effective lead generation, sales support, and alliance marketing processes to grow beyond the initial business level that consists of “family and friends”. Correct targets must be identified, compelling content must be built, and the appropriate communications channels must be leveraged.

Unfortunately, most startups are hindered by limited marketing budgets and plans, ineffective sales support, and non-existent alliance or partner marketing.

Go-ESI has decades of experience designing, executing, and supporting marketing plans for both direct sales and alliance marketing teams using embedded sales support. With go-ESI, you enjoy marketing processes that identify the right contacts to target and their interests. You also receive compelling target-oriented content delivered through appropriate communication channels.

Daily monitoring and responding on appropriate social media channels including LinkedIn, Twitter, and Facebook. Focused not only on the client’s social media, go-ESI social media management includes monitoring competitors’ social media and other community/social sites. Additionally, go-ESI will manage the client’s social media automation tool to ensure consistent, timely, and compelling social media engagement. go-ESI provides blogging as part of our social media management service; we recommend creating a new blog post at least every other week and continuous monitoring of and responding to comments on your blog.

The most important piece of any marketing campaign is the “contact list”, “contact database”, or “call list”, and go-ESI enlists several methods to increase the size and quality of the contact list, including:

• List acquisition
• Call services to validate contacts
• Research surveys to develop hot sales leads and research-based content
• Social media management

As your sales team works with more prospects and clients, they might find that the messaging and value proposition are not quite right. To address this problem, the messaging support service involves regular meetings between your sales team and the go-ESI marketing team. Through these meetings, the messaging and value proposition can be refined and improved and content can be updated.

Develop and deliver sales training presentations and supporting content such as call scripts, email scripts, and visual whiteboard stories.

Addressing your immediate content needs, go-ESI can deliver impactful content including websites, explainer videos, demonstration videos, webcasts, customer case studies, and research-based articles and infographics.

Startup Marketing Services

Social Media Management

Contact List Development

Messaging Support

Sales Training

Content Development